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SMM

Social Media Management

In the ever-evolving realm of social media, industry players uphold the core pillars of connection, communication, and community across each channel. According to Sprout Social data, 57 percent of consumers follow brand social pages to discover new products or services. It's imperative for brands to curate content fostering connection and engaging communication, nurturing a community ethos rather than solely focusing on promotional posts.

SMM involves utilizing various platforms to engage audiences, cultivate communities, and enhance brand awareness. Through fostering connections and leveraging compelling content, it amplifies visibility, encourages loyalty, and ultimately boosts conversions for our clients. It's a comprehensive approach to maximizing the potential of social media for businesses and brands.

Enter social media management, a subset of social media marketing (SMM) encompassing the planning, creation, and dissemination of content on social platforms. It includes regular audits of social profiles and audience research to ensure the delivery of relevant content.

At New Directions Media, we adopt a holistic approach to effectively, manage our clients' social media accounts. Our company combines organic and paid solutions, yielding efficient and profitable outcomes.
Essential Components of Your

Social Media Management Strategy

Social Media Marketing
Utilize social platforms to connect with your target audience and propel your offerings into the digital space. Our social media management services encompass market research, strategic planning, consumer engagement, and campaign-oriented social media marketing management.
Social Media Advertising
Harness the power of paid social advertising—a strategy that drives clicks for 63 percent of consumers! Our experts tailor ad campaigns to resonate with your audience on selected platforms. These campaigns are budgetaligned, converting clicks into purchases and maximizing your Return on Ad Spend (ROAS).
Social Media Brand Management
Brand management is integral to effective social media management. From Facebook to TikTok, we strategize, execute, and monitor both organic and paid brand campaigns across multiple platforms. Our tailored solutions elevate brand image, amplify reach, and drive sales.

Integrated Processes for Maximum Impact

Social media marketing involves integrated processes aimed at interconnecting your customer, content, and company. Mere sharing of links on social channels won't suffice for effective social media activities. Beyond comprehending the social media management definition, mastering its core processes is essential. This knowledge aids in leveraging social media marketing to gain a competitive edge and fortify your overall marketing strategy.
Essential Components of Your

Social Media Management Strategy

  • Strategy Creation: Formulate a comprehensive plan encompassing social media goals, steps for achievement, a timeline, and metrics for progress tracking. Factors such as platform selection, audience analysis, content types, key performance indicators (KPIs), and preferred social media management software are pivotal in crafting a successful strategy

  • Inbound Engagement Monitoring: Consistently respond to comments, queries, and interactions across all social content and profiles to foster two-way communication. This holds true even in specialized areas like Instagram or Facebook management, predominantly utilizing video content.

  • Analytics Monitoring: Utilize data to steer your social media management campaigns. Monitor engagement metrics (likes, shares, comments), impressions, and click-through rates for targeted social ads on your chosen platforms.
Why..?

Choose New Directions Media for Your
Social Media Management

With over 10+ years in the industry, New Directions Media has supported In today's digital landscape, mastering social media management is no small task. It demands precision and time, prompting more smallbusiness owners to seek collaboration with experts. At New Directions Media, we tailor our services to your needs, regardless of industry, business size, or budget.

Social Media Follower Growth

Expand your market and enhance your social following through sustainable growth strategies. Rely on our integrated approach across Facebook, Twitter, and Instagram management services, spanning social media invite emails and website follower growth buttons.

Social Media SMM

Enhance site visibility and secure link visibility in social search results via proper social media optimization. Our dedicated social media managers distribute links across your profiles, increasing exposure and extending their lifespan. Leverage the indexing capability of search engines for relevant organic posts.

Video Production

Feature compelling videos across your accounts to elucidate your product or service. Our in-house team manages full-scale production - conceptualizing, filming, editing, and finalizing ads, demos, explainers, event highlights, and testimonials.

Social Media Content Writing

Captivate your audience with high-value, engaging posts crafted by our social media content management experts. We craft organic content to influence decisions among your followers, while paid content drives traffic and leads to your site.

Social Media Reputation Management

Establish a positive brand identity by maintaining goodwill with stakeholders and managing reviews and social media growth. Our solutions include Online Reputation Management (ORM), shaping public perception on social platforms and garnering customer approval—a vital aspect of any business social media management strategy.
Why..?

Social Media Management (SMM)

Social media occupies a crucial space within any digital strategy. However, diving into social media marketing unveils multiple elements that need navigation and implementation to New Directions Media across platforms.

Managing social media for small businesses involves crafting an overarching strategy, curating high-quality content, engaging with customers, and setting up paid advertising campaigns. It necessitates dedicated budgets, tools, and often a specialized team.

Reaping Benefits without Overburden

While understanding the effort and cost behind social media marketing is vital, recognizing the immense benefits of a well-rounded strategy is equally crucial.

Consider partnering with a social media management agency to relish these advantages at a fraction of the cost.

Sravani, Senior Social Media Manager (paid) at New Directions Media, emphasizes that in-house social media management often lacks the attention and strategic input required for success.

Facebook Management

With over 1 billion daily active users, Facebook provides extensive reach for businesses of all sizes. Our services encompass strategy recommendations, content development, comment monitoring, and effective paid advertising.

Twitter Management

Engage in vital conversations, advocate for causes, and build an online community on Twitter. Whether for large enterprises or small businesses, our experts devise channel-specific strategies.

Instagram Management

Utilize the potential of Instagram’s billion monthly active users by leveraging our expertise in optimizing content formats. From gallery posts to strategic ads, we handle all aspects of content delivery.

YouTube Management

Leverage YouTube's vast audience by embedding smm best practices into your channel. Our approach simplifies the process, ensuring impactful video uploads.

Pinterest Advertising

Optimize your eCommerce catalog on Pinterest to enhance cart and checkout rates. Our dedicated efforts in posting, optimizing, and engaging with your audience via strategic positioning of pins drive results.