Enquiry
How..?

How Digital Marketing Services
Drive Growth in Business?

Keyword Research and Analysis

Our SEM company utilizes advanced keyword research tools, such as Google Search Console, to identify high-performing search terms and eliminate negative keywords from your list that are not an effective use of your search advertising budget.

Ads Creation & Landing Page Development

Once we’ve identified your target keywords, our search engine marketing experts craft text-based ads to display in search results and link them to unique, optimized landing pages. The goal is to capture your target audience’s initial search intent and move them to the bottom of your sales funnel.

Account Setup and Tracking

This phase is crucial in understanding the effectiveness of your search engine marketing strategy. Our SEM firm runs a lead-tracking report to see if the search engine in use supports conversion tracking. If it does, we double-check the codes to ensure they are properly installed on your landing pages.

Campaign Launch and Monitoring

Now that you have optimized paid search marketing ads, well-designed landing pages and a robust search engine marketing strategy, you are almost ready to launch your PPC search engine marketing campaign. Our SEM company manages your campaign settings, such as locations, languages, networks and devices, to determine how your ads will run. Upon the campaign launch, we closely monitor your ad performance.

Evaluation and Analysis

Benchmarking campaign results against your paid search marketing goals is key to measuring your SEM success. We track and evaluate your key performance indicators (KPIs), including click-through rate (CTR), Quality Score, search impression share and cost per conversion. The analytics results allow us to optimize your next paid search engine marketing campaigns for higher conversions.

SEM

SEARCH ENGINE MARKETING

In today’s highly competitive digital landscape, search engines have become an essential tool in various industries and institutions such as digital marketing, healthcare, education, and eCommerce. They serve as a means for online users to access a wide range of information on the internet, make informed decisions, and act as an effective marketing platform for industry players seeking to expand their online reach and increase brand awareness.

Website owners can effectively utilize search engines to promote their products and services, connect with key stakeholders, and improve their search engine optimization (SEO) strategies. It is crucial to understand the role of search engines in search engine marketing (SEM) and how they can accelerate the customer buying process.

Search engines are software systems designed to conduct systematic online searches and provide the best results based on users' search queries. They perform three key functions: crawling the web for content, indexing and organizing the content, and ranking web pages based on relevance to deliver useful search results to users.
Why Choose..?

New Directions Media for
Internet Marketing

New Directions Media Internet Marketing Company stands as a trailblazer in the PPC search engine marketing landscape. Our YouTube marketing company is at the forefront of innovation, establishing systematic internal processes that guarantee the successful execution of all client campaigns and support services.

Collaborate with us, and experience search engine marketing services tailored to meet your specific requirements. Here's a glimpse of what awaits you at New Directions Media

Search Engine Marketing Experts
We have a team of Highly skilled professionals with extensive knowledge and proficiency in the field of search engine marketing, ensuring top-notch strategies and execution for optimal results.
Diverse Expertise
We are team with a wide range of skills and capabilities, allowing for versatile and comprehensive solutions across various aspects of online marketing and advertising.
Dedicated Account
Managers
We provide Personalized service with committed account managers who focus on understanding and addressing the unique needs and goals of our client.
Full-Service
Online Solutions
Offering end-to-end online solutions, covering all aspects of digital marketing to provide clients with a one-stop-shop for their online presence and promotion.
Recognized Trailblazer
in Digital Advertising
Acknowledged as an industry pioneer in the realm of digital advertising, showcasing innovative approaches and setting new standards for excellence.
Comprehensive Campaign Reports
Detailed and thorough reports providing a complete overview of campaign performance, ensuring transparency and insights for informed decision-making.

For business owners grappling with the choice between search engine optimization (sem) and search engine marketing (SEM) solutions, our search marketing firm offers guidance in determining the most suitable online marketing service for your needs.

What Is ..?

Search Engine Marketing

Research reveals that about 81% of shoppers conduct online investigations and typically take around 79 days to collect data about a product or service prior to making a significant purchase. As a result, most internet users exhibit strong purchasing intent.

Advertising via search engines is an economical method to link your brand with potential customers who are likely to convert and boost your sales. SEM advertising enables you to leverage consumers' online activities and display your ads at the exact moment they are searching for your brand's offerings and are prepared to buy.

SEM is a pay-per-click (PPC) advertising technique that enhances your website's visibility in SERPs and targets customers at every stage of the purchasing process. Our search engine marketing professionals bid on keywords to optimize your ad performance, raise your Quality Score, and drive more traffic and conversions to your landing pages. Quality Score is a metric used by search engines to assess the quality and relevance of your paid search ads. The more effectively you fulfil your prospects' needs, the less search engines will charge you for each ad click and conversion.
How Does..?

Search Engine Marketing Work

Search engines employ algorithms to evaluate the relevance of SEM advertisements and determine their position in search results. The essence of paid search engine marketing lies in formulating an effective search engine marketing plan, placing bids on valuable keywords, and consistently refining your search advertising tactics based on analytical data to reduce your advertising expenses and enhance profitability. Our search engine marketing firm adheres to a methodical approach to search advertising to distinguish your brand from the competition
SEM vs SEO

Do You Need Both?

It's crucial to recognize that the decision isn't about identifying the superior technique but rather pinpointing the one that aligns better with your circumstances and budget. Both organic (SEO) and paid (SEM) search marketing tactics can propel your business to the forefront of search results. The pivotal factor lies in optimizing your choices and forging a partnership with the right search marketing company.
SEO stands out as a highly effective business marketing strategy for sustained longterm growth. Every business benefits from a robust SEO system, enhancing searchability and visibility. Through search engine optimization, you can

  • Establish brand awareness
  • Generate a consistent flow of organic traffic
  • Elevate online credibility
  • Cultivate online trust
  • Obtain valuable market insights
  • Provide a superior online experience to users
On the other hand, search engine marketing (SEM) services are tailored for brands seeking immediate results. With SEM, you employ paid advertising techniques to complement your SEO efforts and attain higher visibility in Search Engine Results Pages (SERPs). SEM services enable you to

  • Launch geo-targeted ads
  • Pay only per action
  • Conduct split tests on ad copies for improved conversion
  • Experiment with your keyword strategy
  • Secure above-the-fold (ATF) content placement in search result
  • Monitor and control your ad budget

For optimal results, the synergy of both SEO and SEM services is recommended. Rather than relying on a single marketing technique, the combination of organic and paid search marketing ensures campaign growth.

If you're unsure about where or how to initiate your advertising campaign, seek expert guidance from our search engine marketing consultants. Reach out to our paid search company today to discover how you can leverage the power of SEO and SEM to your advantage.

Search Engine Marketing

Services

Keyword Research and Strategy
Our paid search company categorizes your keywords based on search intent, value, search volume and specificity of your brand offerings. We also perform competitor benchmarking to expand your keyword list and identify keyword themes that support your target customers’ click behaviour.
Video Advertising Research
Leverage your YouTube marketing solutions to enhance your brand's visibility, foster engagement, and boost conversions. Our marketing company ensures that your ads feature keyword-rich titles, descriptions, and tags, with a special emphasis on mobile optimization to effectively communicate your brand message on any device.
eCommerce Advertising
Our team of search marketing specialists will pinpoint your unique value proposition, assess your profit potential, and analyze your demand curve. Utilizing data and analytics, we develop compelling ad copies and optimize targeting options to accelerate your sales growth and deliver swift results.
Social Media Paid Advertising
We offer comprehensive social media paid advertising and YouTube video marketing services to elevate your brand visibility and attract a larger audience. Our strategy involves deploying text-based, image, and video ads, with a keen focus on utilizing social media analytics to monitor and optimize your campaign performance.
Landing Page Conversion
Our seasoned search marketing professionals develop content infused with strategic keywords tailored to your target personas, incorporating compelling headlines and CTAs. Utilizing unique images that resonate with your ideal customers, we strategically position landing page elements to establish an emotional connection with visitors, ultimately driving higher conversion rates.
Paid Search Advertising
Our process involves in-depth keyword research, the creation of ad group segments aligned with search intent, identification of negative keywords, crafting persuasive ad copies, and diligent tracking of paid search visitors. These efforts are geared towards enhancing your Quality Score and ad rank for optimal campaign performance.
Ads A/B Split Testing
We conduct tests on various elements, including ad copy, variant designs, call-to-action (CTA), and audience targeting, comprehensively evaluating different facets of your search engine marketing campaign. Arrange a consultation with one of our SEM consultants to discuss the implementation and optimization of your campaign.
SEM PPC Management
Our team of search marketing experts takes charge of your paid advertising campaigns, handling everything from keyword research and analysis to campaign management, ad optimization, and analytics assessment. Count on us to deliver PPC management services with a keen focus on improving your bottom line.
Bing and Google Ads Management
Our multi-channel strategy aims to enhance your brand presence and capitalize on diverse conversion opportunities across various online platforms. Our search marketing company delves into analyzing your customers' online behavior, extends device targeting, and adjusts bid strategies in response to campaign performance, all aimed at securing a superior ad position and achieving improved Click-Through Rates (CTRs).
Remarketing
Initiate compelling remarketing campaigns to establish lasting brand impressions and achieve cost-effective results. Our marketing company expertly configures your remarketing codes, tailors campaigns to specific visitor segments, and crafts relevant ad copies designed to allure high-value prospects. Whether you seek assistance with text-based ads or YouTube video ads, rest assured, our YouTube marketing company is equipped to meet your needs.
Search Engine Optimization
Our approach involves optimizing your site structure, crafting unique and engaging content, and harnessing various online platforms to amplify your brand recognition and solidify your online authority. Implementing SEO and PPC best practices, our search marketing company ensures your brand remains at the forefront of your target market's awareness.